How Quizzing Got Cool: TV’s Brains Of Britain (BBC4) tackled a similar theme with more success, as it argued that general knowledge has become as fashionable as haute couture. To start laughing halfway through felt a bit of a betrayal - and definitely not clever. This would have been much more entertaining if the documentary had not set out with such high-minded intentions. Soon the cameraman was convulsed by silent giggles, as defending champ Jonas von Essen performed his good-luck ritual by having all his family kick his backside. Then a Swedish contestant had a meltdown, and a Chinese man was rumbled for cheating when he suddenly started posting perfect scores. How Quizzing Got Cool: TV’s Brains Of Britain (BBC4) argued that general knowledge has become as fashionable as haute couture
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